The 2024 Made For Mums Awards results are in, and we’re thrilled to receive some big wins!
Following hours of judging and testing by a panel of parents and industry experts, we’re proud to have been named Parenting Brand of the Year, as well as winning top award for our Clic stroller.
Parenting Brand of the Year – Gold
Initiatives to help make our business practices and products more sustainable were what really stood out for the Made for Mums judges.
Here’s what they had to say:
"Silver Cross has been a longstanding favourite among parents, with generations of fans appreciating its reliable quality, luxury style and commitment to moving forward with consumer trends."
"This year, the brand’s strong product entries in a range of pushchair and car seats categories confirmed the brand is not resting on the laurels of its 140-year heritage. But what really impressed our judges was an ongoing commitment to sustainable practices, an area of increasing importance among parents and families. These include refurbishing and upcycling no-longer-needed pushchairs and donating them to a baby bank charity, a buggy repair programme and a unique car seat recycling service."
Clic – Silver for Best Compact Fold Pushchair (£150-£300)
Our lightweight and compact stroller, Clic is designed for everyday strolls. Winning a Silver award in the compact fold category, Clic was judged on its size, fold, comfort, value and ease of carrying.
In the words of parent tester Clare: "The folded size is small, and my husband loves it because it has given us boot space back in the car. I can store it easily in my hall without it getting in the way."
